Delivering Added Value †Universal Studio Singapore

Introduction Universal Studio Singapore is a theme park that is situated within Resort World Sentosa. The theme park was launched on 18 March 2010. After starting it was successful in attracting over 2 million visitors in a time span of 9 months. This is as a result of its highly competent workforce.Advertising We will write a custom essay sample on Delivering Added Value – Universal Studio Singapore specifically for you for only $16.05 $11/page Learn More The vision of Universal Studio Singapore is to be the best theme park in Southeast Asia. Its mission is; to offer exceptional products, services and facilities to our highly esteemed customers, with assistance of our highly qualified staffs. Its objectives are; To have royal, satisfied and highly motivated employees. To use its highly competent workforce to enhance its sales. Universal Studio Singapore aspires to realize its vision and objective through establishing internal value creation tha t entails establishing positive internal relationships and systems that are very essential in a business entity. Some examples of eternal value creations include efficient ordering activities, innovations, efficient customer support as well as lead processing. Value is known to be generated through exchange and associations between roles. Internal value creation is imperative in ensuring the success of any company (Hull 1945; Marx 1959). The management of the theme park should use the Service profit chain model to enhance its services. The model shows how significant employees are in ensuring success of business entities. The theory illustrates how profitability can be enhanced through customer royalty as a result of employees’ satisfaction (Boron, Harris Hilton 2009). The model associates customer satisfaction with the value of the services they receive. Value is ensured by royal, satisfied as well as productive employees. Universal Studio Singapore should make sure that its employees are highly motivated in order to continue offering their usual excellent services. One sure method of motivating employees is supporting them to advance their studies (Bowen Lawler n.d; Marshal 1961). This is possible with Universal Studio Singapore as it believes that happy employees play a significant role in customer satisfaction, as happy employees attract repeated business as well as encourage referrals.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to ensure a satisfied workforce, the management at Universal Studio Singapore should give its employees the opportunities to try new methods in order to discover new methods as well as procedures meant to enhance efficiency in the organization. This is a sure way of encouraging innovations and efficiency within the organization (Davis 1985). The management should in addition, allow the employees to set their goals and also assess them. This will help to create a positive relationship between the management and other employees that will lead to a highly motivated, royal, and satisfied workforce. The Drive Theory is another approach that the management at Universal Studio Singapore should consider adopting. This theory is very effective in directing desired behaviors. The theory identifies two kinds of drives; primary drives that are mandatory for survival as well as secondary needs that are linked to identity and social factors. Management should try to establish what motivates their employees in order to support them accordingly (Hostage 1975; Loasb 1996). The service profit chain models as well as the drive theory are very effective in internal value creation. Thus, they will be very instrumental in helping by Universal Studio Singapore succeed in establishing a motivated, royal and satisfied workforce that will help it realize its vision. List of References Baron, S., Harris, K. and Hilton, T. , 2009, Services Marketing. Text and Cases,  New York: Palgrave Macmillan Bowen, D.E. and Lawler, E.E., n.d, The Empowerment of Women Workers:  What, Why, How and When, Slaon Management Review spring, 5, 3, 31-39Advertising We will write a custom essay sample on Delivering Added Value – Universal Studio Singapore specifically for you for only $16.05 $11/page Learn More Davis, S.M.1985, Managing Corporate Cultures, Cambridge, MA: Ballinger Hostage, G.M., 1975, Quality Control in a Service Business, Harvard Business  Review, 53, 4, 98-106 Hull, C., 1943, Principles of Behavior, New York: Appleton-Century-Crofts Loasby, B.J., 1996, Choice, Complexity and Ignorance. Oxford: Oxford University Press. Marshall, A., 1961, Principal of Economics, London: Macmillan Marx, K., 1959, Capital, Lawrence and Wishart. This essay on Delivering Added Value – Universal Studio Singapore was written and submitted by user Caitlyn N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Norman Rockwell Museum at Stockbridge, Massachusetts essays

Norman Rockwell Museum at Stockbridge, Massachusetts essays Norman Rockwell greatly admired the work of other illustrators. The Norman Rockwell Museum at Stockbridge presents a regularly changing program of the work of other illustrators because it believes that one of the best ways to enjoy and understand an artist is through comparison and contrast with other artists. The visitor to the Norman Rockwell Museum at Stockbridge will currently find approximately 60 original works of art by Norman Rockwell on exhibit, including works from every decade of Rockwell's career. Paintings on exhibit include rarely seen works from public and private collections, as well as many from the museum's extensive permanent collection. Featured are an extraordinary selection of magazine cover illustrations, story illustrations, and art for advertising that reflects Norman Rockwell's artistic evolution, from fledgling professional to masterful painter, draftsman and storyteller. These include two outstanding magazine cover illustrations titled The Runaway, painted at distinctly different points in the artist's career, that reflect a similar theme. Both the earlier image, painted for Look in 1922, and the study for the 1958 Saturday Evening Post cover are currently on view fine examples of Rockwell's early and mature styles. The richly painted 1967 McCall's story illustration, Stockbridge Main Street at Christmas, offers a panoramic glimpse of the town that Rockwell called home for the last twenty-five years of his life. And beautifully conceived advertising illustrations like Market Day Special, painted for Sun maid in 1930, and The Engagement Ring, created for Sears A gifted draftsman, painter and visual storyteller, Rockwell was meticulous about his craft and highly sought after for his detailed narrative images. He worked seven days a week to fulfill the assignments o...

Fifth Section Essay Example | Topics and Well Written Essays - 500 words

Fifth Section - Essay Example One-year strategic objectives are to identify a market which most effectively exploited its capabilities, the market for cordless segments, and develop this market. The brand in turn should acquire a distinctive identity. That combination, a system of production which gives the company a particular advantage in its chosen market segment, a world-wide reputation for product quality, and a brand which immediately identifies the aims and aspirations of its customers, will make Able Corporation one of the most profitable manufacturers. Five-year strategic objectives are: (1) to develop innovative products and solution which meet needs of target audience and allow Able Corporation to sustain strong market position; (2) to penetrate new market segments of PEPT; (3) to become a leader in cordless market segment. A ten-year strategic objective include: (1) to transform itself from a medium-ranking company with uncertain future to Europe's leading PEPT producer; (2) to build two plants in Eas tern Asia and (3) to penetrate Asian market; (3) increase market share in 50 % (McDonald, Christopher 2003). Business strategy looks at the relationship between the firm and its competitors, suppliers, and customers in the markets which it has chosen.

Supply Chain Management Essay Example | Topics and Well Written Essays - 1750 words

Supply Chain Management - Essay Example In order to ensure that the production process is strategically aligned to the supply chain, it must be aligned to market demand. For this reason, organizations undertake the process of production planning and scheduling which involves optimizing the output level. This is the output level that takes into account sales and production capacities of the company. Production planning and scheduling enables the management to organize the production facilities in such a manner that they are able to capitalize upon customer wants and market demand to the highest possible extent (Grimson and Pyke 325). Because customer wants change and market demand fluctuates, production has to be flexible. For this reason production planning and scheduling is a key success factor when it comes to building and maintaining a competitive supply chain. As mentioned before, production involves a transformation process from raw materials to finished goods. Production involves managing this transformation in such a manner that production capacities are capitalized upon to the best extent possible taking into account market demand. For this reason, production planning and scheduling are related to strategic decisions. ... Therefore the management has to invest in production equipment that not only incorporates the latest technology, but can also produce goods according to total quality management. Production planning and scheduling enables the management to meet the objective of maintaining state-of-the-art production facilities which can meet market expectations. Production ensures product availability according to forecasted sales. When the customer order is received, the production process must start immediately. Production planning ensures that the required production capabilities are maintained in the long term. Production scheduling ensures that the optimum volume of output is available in order to maximize the profitability of the company. Supply Supply can be defined as the process of defining the balance between capacity and quality. When considering supply, the management must assess whether the production facilities are able to maintain product quality that maximizes company profitability. As mentioned before, the production process must occur according to market demand. This ensures product availability. However this incorporates quality as well. This is taken into account in supply considerations. In this case, the management considers whether the company’s production facilities can meet the quality requirements economically. If it takes too much investment to ensure quality, then this drives up the cost of supply and therefore profitability is reduced. So considering supply forces the management to take into account the production capacity for ensuring product availability at the lowest possible cost. As mentioned before, production is the transformation from raw

Thesis driven essay Example | Topics and Well Written Essays - 750 words

Thesis driven - Essay Example However, both of them are brief and to the point. Each segment of their discussion is terse and economical. They both present their ideas to the human race with a biblical tone. Although Machiavelli suggests that it is hopeless to change a rotten human society, Lao Tzu asserts that humanity can be modified for the better by following a natural moral view of life. Machiavelli quoted that any man who wished to pursue goodness at all times will not succeed when he is among evil people (224). Machiavelli claims that although a man may desire to be always good, he will not succeed given the multitude of the evil people. Instead of the person becoming better and changing others, the others will choke his goodness. The rotten society in which people live thus devours any good intention of an individual. However, Lao Tzu would respond differently to this statement. Lao Tzu explicitly says that a country should be centered around the Tao and render evil powerless. He says that although evil will always be there, people will be able to avoid its way. Evil will thus disappear if people do not give it something to oppose (Lao Tzu 208). A Tao is a way of becoming attuned to cycles of change. It is a state where one becomes consciously aware of his or her place in the life’s web. The person acts as per the principles of naturalness, spontaneity, and ease. Lao Tzu thus claims that even though evil is here to stay, people can escape from it by believing and acting according to Tao. Lao Tzu holds onto a belief that it is possible to change the atmosphere by centering people around Tao (208). Machiavelli, on the other hand, is of the opinion that this is not true. Machiavelli believes that people are naturally evil. When one man tries to be good, others become comparatively bad. Eventually, the world tends to be shaped by the society. If Lao Tzu stumbled upon Machiavelli’s quote, he would persuade him that people can embrace change if someone begins to

A Management Report On L Oreal Marketing Essay

A Management Report On L Oreal Marketing Essay INTRODUCTION The Management report that I am presenting here reflects a complete analysis of LOreal With some very significant aspect of the companys profile including companys overview and history. Also a brief idea about its products, and their brands. No business in this planet is free from weaknesses, which actually comes within the organisation and threats that acts as the external factors as a result of the business environment where it operates. We all know that SWOT analysis is actually an important instrument or an ideal measuring parameter of any organisation to determine its present value in the competitive business environment. Moreover to plan a strategic move in order to deal with any incompetences of the business. Therefore it becomes utmost important for this report to spill the beans on the internal strengths and weaknesses of the organisation followed by the external growth opportunity, and their rivals which is a threat for the organisation. In short we have to apply SWOT analy sis in order to get a transparent and true picture of the LOreal. Which I have attempted to present in a form of an ideal Management Report, as much as possible.https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWoHkV0uGjqoPPDX8jIK0OFUI0ZUu0_RU3Sy46Qlybsh-J0b98P7HjWpPmD4ImSaAAdzwOZBroSpT-KSjR6Rq5J_06M9PZ3jQT2iwmAT661pMrbcVzYesBDVuouRaT965sO1zwF6GlcYBD/s320/logo_l_oreal.jpg The business world today is far more dynamic than we can ever think of; hence it calls for the evaluation of all the factors of the business, be it internal or external, technical or social. All these important aspects of the business need to be evaluated at frequent intervals. Therefore the dynamic nature of the business and the requirement of this report have made it compulsory to critical analysis the decision making factors and strategic policies in the wake of the globalisation and redefined business paradigm. Nevertheless in response to the present culture the feedback of LOreal has been given an equal importance in this report. In order to determine and deal with the effectiveness of response, in terms of current business scenario. The scope of any improvement in the responses from LOreal are dealt with great care and understanding. And this area of the report forms the recommendation and suggestion part. In addition it winds-up with the conclusion of the entire Management Report as a whole. http://www.researchandmarkets.com/reportinfo.asp?report_id=334974t=dcat_id= LOREALS OVERVIEW HISTORY The name says it all; LOreal is the worlds renowned and biggest cosmetics and beauty Product Company. The company was founded by Eugene Schueller in year 1909. But now the company is controlled by the founders daughter Lilliane and in year 2009 LOreal has celebrated its 100 years of relentless service to the mass. Initially the company was registered as Societe Francaise de Teintures Inoffensives pourCheveus, in year 1909 in the days of it formation, but years later it was then named as LOreal. The company has four strong pillars of their entire business portfolio, namely Consumer Products, Luxury Products, Professional Products and Active Cosmetics. LOreal operates in some 130 countries with a complete range of 27 beauty products, in different segments of their business. To help LOreal achieve their goals and objective a dedicated strong team of 67,662 employees are engaged in the project of attaining the desired mission of LOreal. A century of expertise in the field of beauty care products is completely driven with innovation. That is reason why LOreal invests some 1/3 rd of their revenue is devoted to their RD department. LOreal holds a stake of 19.5 % in Sanofi/Synthelabo. Apart from this, a holding company Gesparal has 51% of LOreal share and the food giant from Switzerland Nestle hold the balance 49% of the Gesparal The success of LOreal stands on the strong foundation of 5 key area of expertise, Hair care, Hair colour, Skin care, Make-up and Fragrances. The revenue generated from LOreal is estimated to be more than 50% from outside of Europe. Acquiring other brands is one of the vital activities, in which LOreal is focusing to a great extent. LOreal has been a great platform for the young breeding talents through their global recruitment strategy. LOreal follows an equal opportunity program, therefore as a result of that its employee are from 110 nationalities, a classic example of cosmopolitan environment diversity Management. 97% of the LOreal factories are ISO approved. And LOreal operates 38 factories all over the world, manufacturing some 4.9 billions units in 2009. LOreal has the list following brands which includes Internal Analysis Strengths Unique vision The company was with a passion and a quest to transcending the border to make the world beautiful. The credit of outstanding success of the LOreal as a company goes without doubt to the vision of the concept of working as a team, which operates under the truly outstanding Director Lindsay Owen-Jones. Worlds prestigious Brand This French company has brought a revolution in the beauty product industry. A giant in manufacturing of some world class cosmetic for example Lancà ´me, Vichy and the brand for the mass like The body shop, Laboratories Garnier and Maybelline. The other brand includes Ralph Lauren Fragrances, Gemey Maybelline, Sanofi/Synthelabo Giorgio Armani Parfums, Soft Sheen-Carson, Galderma, and many more Strong RD Department The biggest asset or strength of the company is their relentless effort in RD department, which keeps a continuous effort toward finding new and innovative products in the field of beauty and cosmetics market. This contributes a great deal in the competitive market like beauty product industry, in not just making new customer but retaining old customer as well by offering a brand new product to their customer at frequent intervals at a global platform. Multiple product range LOreal has a strong product collection presence in the beauty product industry. Starting from hair care to skin care and from fragrances to styling products. The companys multiple product division like Consumer Products, Luxury Products, Professional Products and Active Cosmetics has made it unique in the global scenario. Dermatological Pharmaceuticals advancement The next great strength of the LOreal group is advance level of activity in the dermatological and Pharmaceuticals sectors, giving them a position of nano-technology patent holder in United States. Sound distribution channel Apart from this LOreal has a sound distribution channel and logistic department which helps a proper and smooth supply of its products, ensuring that the products are available to the maximum customers. The most expensive products and luxury items are distributed through duty-free shops and the department stores. And the hair care products are sold maximum from the hair salons. And the active cosmetics department sale their product via multiple beauty outlets and from pharmacies as well. Advance Advertisement strategy The strong advertisement strategy from LOreal puts the company miles ahead from its competitors. By understanding the requirement of the customer it succeeds it bringing to their customer the right product, through the deadly combination of marketing advertisement strategy. Weaknesses Organisational structure The company has grown enormously big, and there are various division and sub-division of the organisation, this has made the organisational sector a bit decentralised one, owing to its gigantic size. At times it becomes impossible to find out the exact division responsible for the pitfalls of the company. Low profit margin The company has got a numerous rivals, and to compete in the challenging market, the product pricing is considerably low compare to the other companies, and many times the profit does not meet the expectation of their own margin. To a great extent advertising and marketing of a high-end nature is highly a reason to a low return. Lack of control. The co-ordination and the control of LOreal is somewhat lacking due to its gigantic size. This is again observed as a negative point and as a setback. External Analysis Opportunities Infinite field The main fields of expertise of LOreal is the product of beauty care which truly provides an edge and a never ending opportunity to concentrate and keep developing and specialising in the various aspect of beauty care like hair colouring styling, skin care cosmetics and fragrances as well. Brand image The name of LOreal is more than enough for its consumers, because its been a leading brand in the fields of beauty for ages. The brand name itself gives LOreal a great opportunity to develop its business abundantly. Patent Rights Another great advantage is the chunk of their market share in this particular industry in which they operate. It gives them advantage to have the world class brands and various patent registered in their names. This gives them an edge over their rivals because the customer cannot get the same cosmetics in other brands. Threats Growing Competition The field of beauty product industry is vast; therefore everyday a new organisation is born. This raises the bar of growing competition for LOreal Economic turmoil The economics downturn is been witnessed very often in many countries for example USA, and Britain, this could possible be a great threat to the business opportunity and profit margin of LOreal. Many of the LOreal products are in the top line, which the basic customer will find it expensive especially in the times of credit crunch and recession. http://loreal.exteen.com/20080805/swot-analysis-l-oreal http://www.oppapers.com/essays/Loreal-Swot/149358 The impact of globalisation on LOreal Global expansion is at the heart of LOreal growth strategy. This French cosmetics and toiletries giant have experienced unmatched growth and success in the sector with an unparallel global expansion into new beauty-product markets. And these plans are executed under the sharp and judicious direction of Owen Jones, the chairman of the company. The business goes global because of its strategic vision, some 16 years back LOreal used to pocket 75% of the revenue from the sales of Europe, major from France, but by 2004, a total of 85% of its revenue generated, were outside France, we can cite this as a classic example of ideal globalisation. LOreal is a real global leader in every segment of its industry. Globalisation means inviting tougher rivalry with the international player at a global level. Therefore it has to be backed up with a mastermind global strategy that will give a cutting edge at a worldwide level, and a brand image of the organisation. But in order to internationalise, a business has to initiate lot of innovative and latest business tactics, at regular intervals for instance global entry strategy, proper marketing mix, standardisation, or adaptation of international policy and procedure etc. Let us analyse the global strategy that has put LOreal miles ahead of its rivals in the beauty industry. From the research and findings I have realize certain strategic decision making and policies formation of LOreal which can be said as the influence of globalisation. Acquisition strategy. To dream LOreal beyond the French borders is the milestone, as told to the fortune audience, and was considered to be his smartest move as CEO. As he told the Fortune audience, The defining moment for me was when I decided LOreal must become a world company and not just a French one. (Chairman LOreal) In the battle to reign global beauty market, LOreal has developed a winning formula, Consolidation which is considered as a lethal weapon to support their competitive strategy. The mastermind strategy of Owen Jones to buy local cosmetic brands, give it a facelift, and sell it in the international market has helped LOreal to gain a good market share in the beauty industry. Lets take a brief look at all the acquisition of LOreal. Maybelline LOreal makes a risky investment of $758 millions to acquire Maybelline in 1996, it head quarters were shifted to New York. The product line like nail polish and lipstick were given a complete transformation and launched with exciting new colours. The sales figure reflects a big rise in 2003, where 56% of total sales came from outside US. In Japan it become the hottest selling beauty products amongst teens, the products like curls mascara and volume express line were in growing popularity all over. Soft-Sheen- Carson A leader in hair care industry soft sheen was acquired by the giant LOreal in year 1998, and later on it went to acquire Carson product an ethnic manufacturer in hair and skin care. The mastermind Owen then merged two companies to form soft sheen- Carson in august 1998. The potential market of hair care product was targeted by LOreal. This was a global move to cover half of total African market, and currently LOreal control 41% of South African market. Kiehl Jones went further to buy Kiehl, a small cosmetics firm exactly going in contrast with the regular LOreal brand and products. Jones find it extremely interesting that the firm is doing exceptionally good. It main emphasis is on product quality, for the rest LOreal gives a bouncing life to the product by giving it a new look and proper product placement makes it well presentable in the international market at selected European stores. And these are done without ads or promotions. Shu Uemura To get a strong foot hold in Japan, LOreal went on further to takeover Shu Uemura as a part of strategic alliance with Japanese Shu Uemura, a cosmetic company rapidly stretching its presence in China and other Asian countries. The Body Shop LOreal gave a shocking surprise by gobbling up The Body shop in year 2005, such a small port folio. But it was strategic decision for going global and increasing its brand port folio when the company decided to go for a  £ 650m purchase of the ethical beauty retailer. This has a strong presence with 2550 outlets all over UK. Indeed a very smart move by the by acquiring this port folio, LOreal has built its ethical image in the market at a global level. And to book an image that the company is going natural and minimise its carbon footprints. Others Mininurse Yue-Sai are two small organisations that were respectively bought in 2003 2004 by LOreal as a strategy of global expansion, but now are performing excellent in the local cosmetic markets. Canan a specialist in hair care was a recent acquisition from Turkey in late 2007. In the recent past LOreal has been concentrating on higher end port folio. As a result to push its salon market, three more acquisition has been witnessed, Columbia Beauty Supply, Beauty Alliance and Malys. The purchase of YSL Beautà © is a step to give weight to its Luxury division. While to earn some brownie point on the dermatology market CollaGenex was acquired as well. Looking into the market latest trends for natural beauty remedy In a hunt to increase it footprints in natural and organic arena. Sanoflore was the next deal to freeze, which will give LOreal an additional brand in its Active Cosmetic Division. Therefore Sanoflore will join its group with Dermablend, La RochePosay, Ombrelle and SkinCeu ticals. But as the competition intensify, the company is looking ahead to have more acquisition in Asia market as well and make a strong presence in the world of beauty market by the instrument of this acquisition policy and growing as well in the port folio management. And in future it will continue to seek more acquisition targets in the emerging market. http://www.scf-online.com/english/24_e/international_24_e.htm http://www.fortune.com/fortune/ceo/articles/0,15114,372136-1,00.html Strong logistics efficiency In the run to support the global recognition and other manufacturing strategies, the company has to depend on the strong logistic effiency. The availablity of the product to the end user is extremely vital to any organisation, LOreal is no exception, and therefore ensuring the product available to the outlets for everlasting satisfaction of the customer is one of the major goal of LOreal. It an has got an extremely strong distribution channel and logistic department, maintained by centrex the centre of supply chain management. LOreal partner group is developed with the supplier and the for the smooth supply of raw-material, container or packaging , equipments, point of sale or promotional items LOreal depends on its suppliers for all its plants, factories and warehousing supplies. LOreal continuous try to maximise the performance the supply chain management in order to improve time limit, imroving responsiveness etc. Centrex monitors all procurement orders and deals with it. In order to assure that the required level of service is achieved logistic department and the supply chain management has received special attention to suport the compamys strategic vision. Strength of R D LOreal has one of the most strong Research and development team in the field of beauty product development. It attract some 3400 expertise in 30 different discipline from multiple nationalities to build a strong RD team. The company have invested 625 million dollars in just dermatological research and cosmetic department, in year 2009. A total of 18 research centers worldwide and 13 evaluation centres operates to achieve the long tern growth. Some 500 scientist worked day and night to discover 5000 formulas each year. LOreal has filed 647 patent in year 2009, and 35,000 patents are active worldwide. It has amlost 1000 active allaince with leading academic research institution LOreal invest 1/3rd of its budget to the advanced research projects which is 3% of it revenue generated goes to the Research and Development department. The company owns the product development centres at New York, Paris, Dubai, Rio-de-Janeiro and shanghai. Therefore LOreal exploiting its research department qui ckly capitalise on latest consumer trends worldwide. In short the RD department has contributed to a great extent in making this company where it is today, in terms of global recognition and acceptance. Branding strategy LOreal branding strategy has given a gaint leap in support of the globalisation, and has helped to spread the business not only in Europe but worldwide. The company has a global presence over 150 countries which is possible only because it hold a very good brand image. The company follows a powerful and efficient branding strategy, which makes it possible to generate a steady flow of revenue year after year. As a result of the global branding strategy the LOreal achieved the impossible dream of becoming the largest cosmetic in the world. Whilst the global economy was in a downturn mode still the company made successful sales both in Asia and Latin America. It would not be wrong to say that the company has succeeded reaching across the French boundaries due to it brand reputation. Global portfolio management. LOreal holds some of the best names of the prestigious brands portfolios for their varied range of beauty products under one roof. Some renowned names include Lancà ´me, Maybelline, The Body Shop, Vichy Laboratories, Matrix Ralph Lauren Fragrances and so on and so forth. LOreal is very careful with brand portfolio Management like the quantum of water mixing to the moisturising cream. With the world of brands under its roof the port- folio management team has to be extremely cautious and judicious to place each brand in the right segment so that it does not affect its other brand market. This is hitting the right audience with the right product. http://finance.mapsofworld.com/brand/value/loreal.html LOreal response With respect to various challenges posed by the global business environment, LOreal has always come up with a solution, to stay ahead in the international market. Let us analyse the effectiveness of LOreal responses with regards to national and international issues of the business world. Table showing the responses to the situation LOreal response Pros Cons 1. Acquire Shu Uemura To achieve a place in Asian industry, and a bigger sales graph Fails to cater the Japanese market 2. Purchasing of Nivea Mid-segments market is filled up. Expose to Biersdorf. 3. Generate opportunity in dermatological and cosmetic field More sale and new customer Risk of losing if there is no strong market for dermo-cosmetic area. 4 Introducing new products for gaining more mileage. Increase revenue by opening up a new market for all brands. Inviting rivalry and more competition. 5. Diversify into clothes and accessories Using similar technique to gain competitive advantg. High risk in the new field and global player to deal with. 6. Form a brand new line of LOreal cosmetic stores. Brand products to be easily available Loss of capital if the stores does not work out as per planned and fail to generate increased sales figure. 7. Keep a got stock of all the products to tackle supply issues. A happy customer, not loosing sales, and retaining customers. Stock loss due to expiry date. Additional holding and shipping cost. Recommendations and suggestion The recommendation for the LOreal is that they should design more products to suit the Japanese market, and even selling the same products to Americans as the American market are more in more requirement of the ethnic Asian touch trends, by giving the products a brand new look with its latest packaging tools to make it look more authentic. A large section of American market is untouched; LOreal should plan to consider tapping those markets as well launching a similar strategy as in the African expansion. So far the South American market is largely untapped. By taking a similar approach perhaps even designing products for South American ethnicities. Since diversity management is at the heart of LOreal it should take a plunge and diversify into clothing and accessories, with the wealth of rich experience similar to the beauty product industry. A step into dermo-cosmetics lines must be beneficial in towards the progress of the company because there is a massive demand for such product which is an alternative for plastic surgery. LOreals should take advantage of its research and develop related products which will lead them ahead of their rivals. Chain stores of LOreal must be there to generate more sales and to bring confidence to their customer when they see the LOreal store rather than buying the LOreals products from other retail outlet. This in actually an untapped niche for big chain of cosmetic stores, for the LOreal products, would be ideally to fill this gap for the niche market. CONCLUSION LOreal in spite of the growing competition has become a giant in its domain. It success rest on the four pillars of their entire business portfolio, namely Consumer Products, Luxury Products, Professional Products and Active Cosmetics. And the main reason of it success are strength of RD team, effective organization structure, strong distribution channels, Brand portfolio management, Acquisitions Branding strategy. LOreal has a number of rivals like Estee Lauder is the main threat. Proctor Gamble, Unilever and Revlon in hair care segment. Avon a hardcore competitors in Russia, and Nivea control the mid segment market. LOreal need to concentrate a bit more towards Men care items, and avoid too much rivalry.

The Effects of Nature and Nurture on Shaping of Behavior Essay

The Effects of Nature and Nurture on Shaping of Behavior The nature/nurture investigation has been studied for many years by psychologists and it is a subject that is still in debate today. It brings up the question, how is our behaviour shaped, and the two sides of the answer are nature and nurture. Behaviour in the context of a human being can be described as; the way humans act and think in situations. What is meant by nature and nurture? Nature is the word used to describe the biological aspects that shape behaviour, for example genes. Nurture is the word used to describe the social aspects that shape behaviour, for example interaction with parents. This essay will cover both sides of the argument referring to psychological theory. To start with the psychodynamic theory, this is defined, according to Dictionary.com as â€Å"The interaction of various conscious and unconscious mental or emotional processes, especially as they influence personality, behaviour, and attitudes†. This is a theory used on the side ...